EXPRESSIONS OF INTEREST ARE NOW OPEN

The Factory
Sports & Health
Tech Accelerator

Backing founders building the future of sports and health.
New Zealand's first sports & health tech accelerator for founders shaping the future of sport and health.

WHY THIS ACCELERATOR


Built for the realities of sports and health tech.

Generic startup support only goes so far. Sports and health tech founders need access to specialised customers, real-world validation environments, sector-specific sales pathways and investors who understand the market. This accelerator is designed around those realities.

Access the right customers

Connect with athletes, coaches, clubs, sporting organisations, facilities and health providers that can help shape your solution.

Validate in the right environments

Test your assumptions in real-world performance, training, recovery, active living, wellbeing and fan engagement settings.

Navigate sector-specific sales

Build a pathway through complex buying decisions, evidence requirements, sporting calendars and trusted relationships.

Build the right investment story

Clearly communicate your market, use case, evidence, sector dynamics and potential to scale globally.

WHO SHOULD APPLY


Built for ambitious founders across sport and health.

The Factory Sports & Health Tech Accelerator is for New Zealand founders building scalable companies that improve how people perform, participate, recover, connect and live well.

You might be a fit if you are…

Ready to accelerate

Prototype, MVP or early traction.

Sports & health focus

Building across sport and health.

Building from New Zealand

Scalable ambition, local roots.

Not sure you’re a fit? Register your interest anyway. We’d rather hear from you early than miss a great founder.

The Sports & Health Tech sector

We support startups creating new ways to improve performance, participation, health, wellbeing and the experience of sport.

Performance & recovery

Technology helping people perform, train, recover and compete at the highest level.

Athlete performance Coaching & training Injury prevention Rehabilitation Analytics

Health & wellbeing

Solutions supporting healthier lives, better outcomes and preventative care.

Digital health Healthcare delivery Pharmaceuticals Nutrition Mental wellbeing Preventative health Healthy ageing

Mass Participation & active living

Making movement, recreation and community participation more accessible.

Fitness & recreation Community sport Wearables & sensors Apparel & equipment Sport surfaces

Business of sport & entertainment

Improving how sport is delivered, experienced, commercialised and shared.

Venues & events Media & broadcasting Fan engagement eSports Fantasy Immersive experiences

Technology across the sector

AI, data, software and connected technology sit across every part of sports and health tech.

Building something we haven’t listed? We’d still love to hear from you. Great ideas do not always fit neatly into categories.

WHAT YOU'LL GAIN


Everything you need to accelerate.

12-week specialist accelerator

Weekly workshops, tailored coaching and structured milestones focused on validation, traction and growth.

Sports and health tech expertise

Learn from founders, operators and industry specialists who understand the sector and its commercial realities.

Customer and validation pathways

Connect with relevant organisations and environments to test assumptions, build evidence and explore opportunities.

Build from anywhere in New Zealand

Join a national cohort through a hybrid programme, with travel support for key in-person experiences.

Investor and partner showcase

Present your progress to investors, strategic partners and organisations across the startup and sector ecosystem.

16 weeks of alumni support

Continue building with coaching, connections and support as you pursue customers, partnerships and investment.

Every startup also receives access to a curated toolkit of AI software, founder resources and partner benefits.

PROGRAMME


More than twelve weeks. A community built to help keep you moving.

Every week combines practical workshops, founder coaching and time to build your company. The programme finishes with Showcase Day, followed by 16 weeks of ongoing alumni support.

Key milestones
Milestone
Week 1

Kick-off

Meet your cohort, connect with coaches and set the direction for the twelve weeks ahead.

Milestone
Mid-programme

Midway Bootcamp

Reconnect in person, share progress, learn from experts and refine your priorities for the second half of the programme.

Runs throughout · Weeks 1–12

Workshops, coaching, mentoring & community

Workshops, founder coaching, mentoring and cohort meetups provide the support, accountability and momentum to keep building every week.

Beyond the programme

+ 16 weeks of alumni support

The programme doesn't end at Showcase Day. Stay connected through founder meetups, access to tools and resources, and ongoing support for a further 16 weeks.

FUNDING PARTNERS


Made possible by organisations investing in New Zealand founders.

The Factory Sports & Health Tech Accelerator is funded by the Ministry of Business, Innovation and Employment, CEDA and Central Energy Trust.

FAQ


Common questions.

Expressions of interest are open.

The Sports & Health Tech Accelerator will begin in early 2027. Register your interest to hear about programme dates, eligibility and the next steps as they are confirmed.